Tag Archives: retail

4 Tips To Help You Create Sales With Your Email Campaigns

Today on the TFBM Website and Blog I give you 4 simple tips for creating sales with email campaigns.  Try them out and let me know how it works.

http://tfbm.weebly.com/blog/create-sales-with-your-email-campaigns

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Get Ready For A Successful Holiday Selling Season!

holiday ebook

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Don’t BEE afraid of production for your small fashion business

Don't BEE afraid of production for your small fashion business

Today I give you 2 approaches to master production for your small retail apparel business. http://tfbm.weebly.com/blog/2-approaches-to-production-for-your-retail-fashion-business

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June 16, 2014 · 5:43 pm

Engage your Fans and Get More Sales!

I was going to send this information to my collaboration workshop group but thought it is helpful information to all so I am letting you, my readers, in on it too.  When you do a giveaway or a collaboration and gain new fans it is important to engage your fans to turn them into buyers.  It is also important to engage them to be sure you show up in their news feeds.  Facebook shows your posts to people that stay active with your page.  If you don’t have engaging content that your fans “like” or comment on your fans will stop seeing your posts.  It’s that simple.  Here are my top tips for engaging your fans and turn your fans into buyers.

ENGAGE YOUR FANS: Ways to get fans to like and comment.

  • Post material they can comment on.  Ask a question.  Often questions of opinion get the best response.  For example:  Do you prefer shorts or skirts?  Do you like pink or teal for summer?  Do you like fabric A or fabric B?  Do you like photo prop A or photo prop B?  What is the average price you will pay for a dress/photo shoot/fill in the blank.  These questions will also help you get to know your fans so you can turn them into buyers.
  • Do a mini giveaway for just your fans.  Giveaways to gain new fans are great but how about making your current fans feel special for staying with you?  And how about getting those fans that may not normally interact much to make a comment?  Just because they don’t interact much or haven’t bought from you yet doesn’t mean they won’t later.  KEEP THEM ENGAGED!  It’s as simple as posting “Today I am having a fan appreciation giveaway to say thank you to all my fans that support my business!  I am giving away a (fill in the blank).  All you have to do is be a fan of my page and comment below that you are a fan.  Please also share this post.”  You can’t make people share but you can ask them nicely and most will.  This gets your page more publicity.

ENGAGE YOUR FANS AND GET SALES: these ideas will get people to comment on your page and encourage sales!

  • Have an auction.  I am currently hosting an auction of all my spring inventory.  I am working on a new collection so it’s time to make room.  Maybe you have product sitting around you’d like to sell.  An auction is a great way to move it.  Pick an openig bid and raise minimum.  My advice is to start with a low bid and do dollar raises.  Your fans want a good deal so starting low will engage them.  Your lowest bid should at least cover costs and go up from there.  Have them leave their bid with their paypal address so at the end of the auction you can bill them.  Also be sure to post about your auction several times to encourage fans to outbid each other.  Here is my bid album to give you an example. https://www.facebook.com/kangacoodesigns?ref=hl#!/media/set/?set=a.10151565353971259.1073741830.355005206258&type=1
  • Ask your fans to post photos wearing or using your product.  When fans post pics wearing your goods or showing off your photos it sends a message to other fans that you have a great product!  There is no better way to encourage sales than customer endorsement!

GET SALES: bring home the bacon, make some moola, take the check to the bank

  • MAKE IT EASY TO BUY You know that little about section below your Facebook photo?  You know that little photo in the bottom left hand of your banner.  Does it clearly state where to buy your product and include a link?  If you sell only on Facebook does it say “See something you like?  Comment on it with your paypal email address and we will make it and ship it to you.”
  • MAKE IT EASIER TO BUY Even though I have a shop link on my page I always sell more when I post a photo and a price and ask people to leave their paypal email so I can bill them.  People want quick and easy and since you sell clothing or photos which are impulse luxury buys you want to make the sell quick and easy while your buyer is in the moment.  Try it.  Example:  Today only our butterfly skirt is only $30 (normally $45).  Take advantage of this great price by leaving your paypal email and size(s) wanted below.  offered in sizes….  shipping is $4 US.  Then post a pic.  For better coverage follow up with a plain text comment saying “Did you see our deal of the day?  Look at our last post!”  More people will see plain text posts so this gets your photo more views.
  • POST PHOTOS OF NEW PRODUCTS WITH SHOP LINK OFTEN Out of sight out of mind is the truth.  Are you posting photos of your goods on a regular basis?  If not you can’t complain about low sales.  You can’t expect people to know what you sell or visit your about section to find your shop.  Facebook is for sharing information and interacting.  So share and share often!

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Copying: When Retailers Copy Eachother

This will be my last post in me series on copying.  I hope this series has opened your eyes a bit to all sides of the issue.  I am happy to see it has created some great dialog.  This post is prompted by personal experience and I would love your feedback and stories on the issue as well.

Case #1:  When I started making clothing in Spring 2010 I was determined to start wholesaling immediately.  My goal was always to grow big not just stay as a small online shop.  I went door to door to shops all over Orange County introducing myself and my line.  I had a couple of stores pick up my line.  The third store was a darling store up the street from one of the other shops I sold to.  The shops were very different.  One was rockabilly, one was girly frilly.  I let them both know they were carrying my line but was sure to sell my edgy houndstooth patterned clothing to one store and my pretty florals to another.  The edgy store received their items first.  When the florals were ready for the frilly store they refused to take delivery because the store down the street already had my line.  Now I do think this is more about cash flow for the store than an actual copying issue but none the less that was the excuse.

Case #2:  I have a fabulous client back east that orders regularly and places large orders.  She has a local store owner that approaches many of the brands she carries to place orders.  My client specifically asked me not to sell to this store.  I agreed.

Case #3  I have an excellent loyal client in Japan.  They found out I was selling to another Japan store and asked me to stop because it was creating competition for them because the other store was selling my items for less.  They actually asked I not sell to anyone on the online mall they are a part of (most of Japan sells on this site-think eBay).  The problem was the other store was placing very large orders.  Ultimatley I decided to sell to other Japan retailers.  I do however offer many custom options to my original client that I don’t offer other Japan stores to repay them for their long-term business.

Case #4:  I have a client in San Diego that asked me not to sell to other Sand Diego stores in a 5 mile radius of her store.  I agreed but she hasn’t ordered in a while.

This is a sticky subject.  In reality you want stores to copy each other and carry your line.  It’s the sole purpose of wholesale.  Getting your product in as many stores as possible.  However, if you are not careful you can upset clients and lose business.  I handle these situations on a case to case basis for my long term customers that I have personal relationships with.  I also handle this by having a 5 mile radius rule.  I don’t sell to stores that are in a 5 mile radius of other stores that carry my line.  If the store doesn’t order for the new season I no longer honor the radius.

How would you handle this?

next up:  Branding

 

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