I have kind of big news today! OK REALLY BIG NEWS TODAY!
I am going to offer my first MENTORING WORKSHOP!
It will be LIVE, INTERACTIVE, and designed to MAKE YOU MONEY!
So who’s ready to hear what this workshop is all about?
Today I give you 2 approaches to master production for your small retail apparel business. http://tfbm.weebly.com/blog/2-approaches-to-production-for-your-retail-fashion-business
I invite you to come enjoy issue 3 of TFBM Magazine Spring 2014: The Photography Issue!
I couldn’t be more proud of an issue! This is the prettiest issue yet as it is focused on product and fashion photography. Whether you are a designer looking for tips on how to take photos for a line launch, a photographer looking for information on shooting an editorial, or a model looking for posing tips to show off product this issue has something for everyone!
AND I haven’t forgotten my followers that just appreciate the work of independent designers and love the opportunity to shop unique designs. The online version of the magazine is FREE and all the company names have live links to take you directly to their shops!
Come see for yourself and don’t forget to let me know what you think. 🙂 CLICK HERE OR ON THE COVER BELOW
AND DON’T FORGET TO ENTER THIS ISSUES BIG PICTURE PERFECT GIVEAWAY! 5 gorgeous prize packages up for grabs! CLICK HERE!
Often times the word ego is thought to be a bad word. It is connected with words like conceit, entitlement and self importance. So before I continue I want to define ego here. Dictionary.com gives the following definition.
e·go [ee-goh, eg-oh] Show IPA
noun, plural e·gos.1.the “I” or self of any person; a person as thinking, feeling, and willing, and distinguishing itself from the selves of others and from objects of its thought.
So really Ego is our way of being an individual. How we display our ego to the world defines who we are as people. As a creative person or designer you have chosen to display your brand to the world as an extension of your identity. It really is a beautiful thing but this is where ms people get hung up on taking their brand to the wholesale market.
There are 3 types of Egos that designers have in his industry. Only 1 of them will lead you down the path of success. Which are you?
The Under Inflated Ego
Designers with an under inflated ego have a product/design they love but lack confidence. These designers often wait to long to share their product, drag their feet on moving forward out of fear, or allow doubt to control their business decisions.
Most “under inflated ego” designers come to me with the following questions/fears:
1. Who do I sell my designs too?
2. What if they say no?
3. How do I find a seamstress/sew shop?
4. I really like my design but no one is buyng. Help!
5. What’s the best way to market?
6. Should I ask my friends for feedback on my product?
7. Is it hard to wholesale? How do I start?
The Over Inflated Ego
Designers with over inflated egos then to be over confident in their product or abilities. They move forward quickly and many find temporary success. They often come to me with the following questions/statements.
1. My product is great, I know it and all my friends have told me.
2. Noone makes anything like this.
3. I know exactly who to sell to, everyone, because my product is so fabulous!
4. What connections do you have for me?
5. Can’t I just get the orders and then find a manufacturer?
6. 5 stores already bought my product. I know what I am doing and I am ready for Nordstroms.
7. Hiring good help is impossible so I just do it myself.
8. I’ve been doing ti this way for 3 years. Why change it now?
The Business Minded Ego
Designers with a business minded ego have a healthy appreciation or their product but are able to separate it from themselves. They understand the saying “it’s business, it’s not personal”. These designers know they need a solid business plan and fresh product to have a healthy business. They make decisions for their business based on profit not on ego. They often have questions like this:
1. I have interviewed 3 manufacturers and need help selecting the best one for me. Can you help me narrow it down?
2. I have a business plan but an element seems to not be working. Can I change it or should I be more patient in the process?
3. My top selling product is slowing in sales. What should I do?
4. My sales rep is under performing. How do I handle this?
5. I have done some market research on a new product and it didn’t do quite as well as I thought but still yielded good results. Should I add it to my line?
6. How do i improve my profit margin for wholesale and retail?
I will be honest with you that I started as an under inflated ego with over inflated ego tendencies and then moved into an over inflated ego with business minded tendencies. With some experience under my belt I am finally rebuilding my brand with a Business Minded Ego. I will share my journey with you and how I came to this place as a business owner in the coming months.
NEXT POST: Overcoming an under or over inflated ego an prepare yourself for success.
Frustrated that your Facebook Fans don’t see or comment on your posts? Then this workshop is for YOU! And if you share it on your Facebook page you get 25% off making it less than $19!
GET YOUR FACEBOOK POSTS SEEN AND ENGAGE YOUR FANS WORKSHOP
What People are saying about this workshop!
“I just posted one of your suggested posts and I got 60 comments in a matter of about 20 minutes!!”
“One of my posts reached over 1,000 people (without promoting) and when I posted a picture it was reaching 200-300 people where in the past a picture barely reached 100-200 people. Thank you!”
“You helped me tremendously!”
This workshop is to help you gain a better understanding of your fans and what makes them engage with you. During this workshop we will do simple exercises that help you interact with your fans and will help you analyze how to better engage your fans moving forward. There will be a heavy focus on increasing your Facebook EdgeRank so that more of your fan see your posts. The first week is focused on getting your fans to comment on your posts. Week 2 will be about getting them to post on your wall, getting your fans to buy something, and gaining new referral likes.
I will be giving you sample posts for each day to help you through the process. Posts will need to be customized a bit to fit your company and product.
Benefits: Increase Facebook Edgerank (this means more fans will see your posts), Get your fans to engage with you in effective ways to increase sales
DOWNLOAD YOUR COPY OF THIS WORKSHOP