I have kind of big news today! OK REALLY BIG NEWS TODAY!
I am going to offer my first MENTORING WORKSHOP!
It will be LIVE, INTERACTIVE, and designed to MAKE YOU MONEY!
So who’s ready to hear what this workshop is all about?
Today I give you 2 approaches to master production for your small retail apparel business. http://tfbm.weebly.com/blog/2-approaches-to-production-for-your-retail-fashion-business
I am currently undergoing one of those segments in my life I love best. A transformation period. I have my cycles in life and they go something like this:
Curiosity, Learning, Implementing, Teaching, Understanding, Transformation, Curiosity, Learning….
I will forever be a teacher at heart, which is why I started this blog. But I am not a traditional classroom teacher (though I have done that). I really try to absorb the most I can out of life and extend my findings to others. I learn with all my being, not just my brain but with my emotions and my intuition and then I share. I think it is the socially responsible thing to do. As a teacher I am also a life student. Those that love to teach, love to learn. They have curious minds and open hearts. I have also started this blog because of what I can learn from you. I really enjoy my interactions with my fellow designers.
Back to my transformation. I have soaked up a lot in the last 2 years of working with showrooms to get my line seen on a wholesale level. It has been to say the least a BIG learning experience for me. It has consumed me in trying to learn and keep up. It has soaked up my time and hindered my happiness. It has led me to new level of understanding about myself and to make a HUGE decision.
I have come to understand that I feel so consumed by wholesale because it came at me too fast. Because I was struggling to keep up on a path that I was still learning I was drawn away from my true identity as a designer and my heart’s passion, other people. Because I was learning as I went I made a lot of mistakes that costed me time and money. I understand that I wouldn’t change a thing about my path because it has brought me to where I am.
THE HUGE CHANGE Last week I decided I would no longer carry my line in my showrooms. I am taking the wholesale sales responsibilities back and in that allowing myself to design the way I want to design. As I implement my new design cycles I will share them with you all. But know this. I feel in control again. I feel empowered. I feel that my loyal wholesale customers will have no problem with this and I feel new customers can be reached and will be excited about the new way I plan to sell to them.
It is transformation time which means I will be doing a lot about learning and sharing with you. If you are in a position of wanting to sell wholesale but are doing it on your own with no showroom representation, stay with me. You are going to learn a lot.
Yesterday I was working on my sales and use taxes. I used a program called Metricorn to help. This is a great tool and only costs $9 for 6 months. It breaks down your sales and expenses on Etsy by month, quarter and year. It also breaks down taxes you have withheld from customers. Additionally it reports the dollar amount you offered in coupon discounts. Over all this is a great app; the net sales and shipping did seem to be accurate. One downfall, expenses were not accurate. Compared to etsy reports under the billing tab, the fees Metricorn reports are substantially less.
It also shows a graph to give you a visual of your most successful/slowest times of year.
This is a great graph to help you review your year. When I looked at my report it showed Q2 as my slowest quarter. My sales we actually more than cut in half. I was a bit shocked until I remembered this was my busiest time of year for wholesale. It was when I received my largest order to date on top of my normal wholesale load. I slacked in promoting my retail sales to manage the wholesale workload.
This is a valuable analysis and reflection. One that I will use to make changes this year. I am learning to better manage production flow so I can free up more time for marketing and will continue to make this an emphasis in 2013.
Even if you don’t go with Metricorn I do encourage you to look at last year’s sales to help you plan for more success in 2013.
I went to a seminar in March at LA’s California Market Center during the international textile show. The seminar was on apparel color trends for Fall 2012 and Spring 2013. Incorporating color trends into your collection will ensure your line is on trend. It also gives you an idea of what textile companies will be producing. These are the trending predictions for the children market from one company called Stylesight.
In addition to these color cards we were also told that navy is the new black for Fall.
Pardon the pics I was near the back of the room.