I continue my series on production for small or independent fashion businesses over on my site today. Learn how to run financially lean and avoid overstock.
Category Archives: fashion
I invite you to come enjoy issue 3 of TFBM Magazine Spring 2014: The Photography Issue!
I couldn’t be more proud of an issue! This is the prettiest issue yet as it is focused on product and fashion photography. Whether you are a designer looking for tips on how to take photos for a line launch, a photographer looking for information on shooting an editorial, or a model looking for posing tips to show off product this issue has something for everyone!
AND I haven’t forgotten my followers that just appreciate the work of independent designers and love the opportunity to shop unique designs. The online version of the magazine is FREE and all the company names have live links to take you directly to their shops!
Come see for yourself and don’t forget to let me know what you think. 🙂 CLICK HERE OR ON THE COVER BELOW
AND DON’T FORGET TO ENTER THIS ISSUES BIG PICTURE PERFECT GIVEAWAY! 5 gorgeous prize packages up for grabs! CLICK HERE!
When you start wholesaling your fashion brand it is important to know two things so that you are not competing with the stores that place order for your product:
- What is the correct season to take orders for (wholesale order timeline).
- When your client will take delivery because this is when you can start offering that product in your retail shop too.
Let’s look into the correct season first. Typically stores place order for product 3-6 month in advance of when they want the product in their store. Once the product is in the store they want it to be relevant to the upcoming season for another 2-3 months. This means that they will order for Spring 4-6 months before Spring actually arrives. In the kids market Spring ordering starts in the Fall and ends in January. You will need to have Spring orders ready to ship January to March with the bulk in Jan/Feb. So if you are trying to sell a Spring collection in the spring and you are not getting orders it is because you are wholesaling the wrong season. In Spring you should actually be trying to take wholesale orders on your Fall line. (Accessories have a different schedule as they fall into a gift market category but can also fall into the clothing schedule too.)
Once your orders start shipping you can then offer your line retail in your own shop. Shops want to offer something new to their shoppers. If you have already been selling it for 6 month it is less appealing to a store to purchase it from you. There are exceptions to this. I have had many stores place immediate orders for product I have listed in my Etsy shop. Those orders are nice but they are few so if you really want to expand wholesale you need to get on the wholesale schedule and market your line to a broader spectrum of retail buyers.
Have a specific wholesale question? Email me at email@example.com
From Issue 2 of TFBM Magazine
Photography by Tawny Horton Photography
Clothing by Designs by Olga Assayah for Zaiya Collection
I am thrilled to bring you all my first issue of TFBM MAG! This magazine is packed with gorgeous editorials featuring independent designers (kids and adults), industry articles to help designers run a successful business, and shopping guides to encourage people to shop indie! The magazine is fully interactive so you can click away to designers shops and to industry sites!
Here is the mobile friendly link to check it out! Enjoy and if you want to be involved in the next issue please see the back cover for details.
BONUS For the first issue launch there is also a $500 Etsy Gift Card Giveaway! http://bit.ly/195OZ0W
Today I had coffee with a friend and of course the conversation turned to business. If you want to be my friend please know that often the conversation will turn to work. I am an entrepreneur and so are most of my friends. I see possibility in EVERYTHING and get along best with others that do too. I will have to have Stephanie guest blog sometime. She is one of those exuberant people with a love for life and other people. Her eyes never stop smiling even when her mouth does. She is quite motivating!
My friend Stephanie is in marketing and we got to talking about the changes I am making for kangacoo designs, my new business plan and how it will require some rebranding. It was a great talk and when I left my head was swimming with ideas.
As I start my rebranding and roll out my new business plan I am going to write about each step on my blog. Whether you are just starting out or feel like you need a business makeover I invite you to join me and will give you some exercises to help you along the way. The first thing I want to talk about is defining your business/customer. This definition is your brand. I cannot emphasize the importance of defining your brand and knowing your target customer. This is something that may evolve over time so this is a great exercise to do no long how you have been in business.
REBRANDING/BRANDING EXERCISE: WHAT I MAKE AND WHO I SELL TO
Ask yourself the following questions. I have provided my sample answers, yours may be shorter or longer. I suggest using a sheet of paper and brainstorming your answers then condense it.
What do I make? Clothing and accessories for girls and women
What is special about it? interesting textures, comfortable clothes that look special but can be worn everyday, feminine and fun, women’s wear designed with body conscious thoughtfulness
Who is my customer? mothers who like to dress well and dress up their little girls, grandmothers who like to shop, medium to high income
This information will help you in developing a tagline and marketing/sales plan. I have already written a post on developing a tagline here. I will soon be talking a lot about marketing and sales on the blog. Until then…
Yours in success,
I am currently undergoing one of those segments in my life I love best. A transformation period. I have my cycles in life and they go something like this:
Curiosity, Learning, Implementing, Teaching, Understanding, Transformation, Curiosity, Learning….
I will forever be a teacher at heart, which is why I started this blog. But I am not a traditional classroom teacher (though I have done that). I really try to absorb the most I can out of life and extend my findings to others. I learn with all my being, not just my brain but with my emotions and my intuition and then I share. I think it is the socially responsible thing to do. As a teacher I am also a life student. Those that love to teach, love to learn. They have curious minds and open hearts. I have also started this blog because of what I can learn from you. I really enjoy my interactions with my fellow designers.
Back to my transformation. I have soaked up a lot in the last 2 years of working with showrooms to get my line seen on a wholesale level. It has been to say the least a BIG learning experience for me. It has consumed me in trying to learn and keep up. It has soaked up my time and hindered my happiness. It has led me to new level of understanding about myself and to make a HUGE decision.
I have come to understand that I feel so consumed by wholesale because it came at me too fast. Because I was struggling to keep up on a path that I was still learning I was drawn away from my true identity as a designer and my heart’s passion, other people. Because I was learning as I went I made a lot of mistakes that costed me time and money. I understand that I wouldn’t change a thing about my path because it has brought me to where I am.
THE HUGE CHANGE Last week I decided I would no longer carry my line in my showrooms. I am taking the wholesale sales responsibilities back and in that allowing myself to design the way I want to design. As I implement my new design cycles I will share them with you all. But know this. I feel in control again. I feel empowered. I feel that my loyal wholesale customers will have no problem with this and I feel new customers can be reached and will be excited about the new way I plan to sell to them.
It is transformation time which means I will be doing a lot about learning and sharing with you. If you are in a position of wanting to sell wholesale but are doing it on your own with no showroom representation, stay with me. You are going to learn a lot.