Category Archives: facebook

Fashion Freeze TFBM Magazine Editorial

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From Issue 2 of TFBM Magazine
http://tfbm.weebly.com/tfbm-mag.html
Photography by Tawny Horton Photography
Clothing by Designs by Olga Assayah for Zaiya Collection
makeup http://www.RebeccaShoresMUA.com
Hair http://www.jamiehowardhair.com/

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Winter 301sized winter 214sized

Come view the full magazine HERE                                             VISIT US ON FACEBOOK!
Issue 2 TFBMMAG COVER

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Filed under facebook, fashion, magazine, Modeling/Photography, TFBM Magazine

Super Stealth TFBM Checking in…with a pie pop party????

I know I have been sort of stealth lately.  I do have some great things going on behind the scenes that I want to share:

1.  I have a private workshop going on right now to help businesses increase their Facebook Stats so more people see their posts.  Once this test group is done I will roll it out to everyone!
2.  The holiday issue of TFBM Mag is well underway!  I have photo shoots every weekend for the next 3 week…s and several photographers sending in editorials.  Stay tuned for an even more amazing issue than issue 1!
3.  I have been super blessed with a crazy busy Halloween Season selling almost 200 costumes.  So I have been a sewing banshee and busy hiring sewing help.  Plus I am working on my holiday collection.  Hence falling behind on blog posts.

 That said I am always here if you have a quick question.  PM me at katietfbm@hotmail.com or post on my Facebook wall so others can learn too.
BUT FOR TODAY I want to direct you to issue 1 f TFBM Mag.  Fall is upon us which means apple picking and baking treats.  This year try something a bit more modern than a normal pie.  Throw a pie pop party!
In the magazine I style the pie pop party with a vintage country feel but it could be done equally well as a chic party in a NY Loft.  Go crazy with your own styling and create a conversation centerpiece with Pie Pops as your main guest!  Get your inspiration plus a link to a book full of pie pop recipes here:  http://www.calameo.com/read/002669782063702bacba4
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TIP:  Don’t bake? Buy your pie pops on etsy.com and have them shipped!
cakewalkbook2

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Engage your Fans and Get More Sales!

I was going to send this information to my collaboration workshop group but thought it is helpful information to all so I am letting you, my readers, in on it too.  When you do a giveaway or a collaboration and gain new fans it is important to engage your fans to turn them into buyers.  It is also important to engage them to be sure you show up in their news feeds.  Facebook shows your posts to people that stay active with your page.  If you don’t have engaging content that your fans “like” or comment on your fans will stop seeing your posts.  It’s that simple.  Here are my top tips for engaging your fans and turn your fans into buyers.

ENGAGE YOUR FANS: Ways to get fans to like and comment.

  • Post material they can comment on.  Ask a question.  Often questions of opinion get the best response.  For example:  Do you prefer shorts or skirts?  Do you like pink or teal for summer?  Do you like fabric A or fabric B?  Do you like photo prop A or photo prop B?  What is the average price you will pay for a dress/photo shoot/fill in the blank.  These questions will also help you get to know your fans so you can turn them into buyers.
  • Do a mini giveaway for just your fans.  Giveaways to gain new fans are great but how about making your current fans feel special for staying with you?  And how about getting those fans that may not normally interact much to make a comment?  Just because they don’t interact much or haven’t bought from you yet doesn’t mean they won’t later.  KEEP THEM ENGAGED!  It’s as simple as posting “Today I am having a fan appreciation giveaway to say thank you to all my fans that support my business!  I am giving away a (fill in the blank).  All you have to do is be a fan of my page and comment below that you are a fan.  Please also share this post.”  You can’t make people share but you can ask them nicely and most will.  This gets your page more publicity.

ENGAGE YOUR FANS AND GET SALES: these ideas will get people to comment on your page and encourage sales!

  • Have an auction.  I am currently hosting an auction of all my spring inventory.  I am working on a new collection so it’s time to make room.  Maybe you have product sitting around you’d like to sell.  An auction is a great way to move it.  Pick an openig bid and raise minimum.  My advice is to start with a low bid and do dollar raises.  Your fans want a good deal so starting low will engage them.  Your lowest bid should at least cover costs and go up from there.  Have them leave their bid with their paypal address so at the end of the auction you can bill them.  Also be sure to post about your auction several times to encourage fans to outbid each other.  Here is my bid album to give you an example. https://www.facebook.com/kangacoodesigns?ref=hl#!/media/set/?set=a.10151565353971259.1073741830.355005206258&type=1
  • Ask your fans to post photos wearing or using your product.  When fans post pics wearing your goods or showing off your photos it sends a message to other fans that you have a great product!  There is no better way to encourage sales than customer endorsement!

GET SALES: bring home the bacon, make some moola, take the check to the bank

  • MAKE IT EASY TO BUY You know that little about section below your Facebook photo?  You know that little photo in the bottom left hand of your banner.  Does it clearly state where to buy your product and include a link?  If you sell only on Facebook does it say “See something you like?  Comment on it with your paypal email address and we will make it and ship it to you.”
  • MAKE IT EASIER TO BUY Even though I have a shop link on my page I always sell more when I post a photo and a price and ask people to leave their paypal email so I can bill them.  People want quick and easy and since you sell clothing or photos which are impulse luxury buys you want to make the sell quick and easy while your buyer is in the moment.  Try it.  Example:  Today only our butterfly skirt is only $30 (normally $45).  Take advantage of this great price by leaving your paypal email and size(s) wanted below.  offered in sizes….  shipping is $4 US.  Then post a pic.  For better coverage follow up with a plain text comment saying “Did you see our deal of the day?  Look at our last post!”  More people will see plain text posts so this gets your photo more views.
  • POST PHOTOS OF NEW PRODUCTS WITH SHOP LINK OFTEN Out of sight out of mind is the truth.  Are you posting photos of your goods on a regular basis?  If not you can’t complain about low sales.  You can’t expect people to know what you sell or visit your about section to find your shop.  Facebook is for sharing information and interacting.  So share and share often!

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Filed under facebook, fashion, marketing, sales

What TFBM knows about: building your email list

Last night I had dinner with a friend and we of course got to talking shop.  It started a bit like this, “Ugh darn Facebook!  I have 9000 fans and only reach 1500 tops!  And that’s if I don’t post a picture or tag another page.”  We shared ways we try to “trick the system”: leaving links and pictures in the first comment.  The bottom line is, no matter what you do to trick the system only a fraction of your “fans” see your posts.  So what is a business owner to do to reach your potential customers?

One thing I am starting with is taking control of my true fans and customers.  I do not want to rely on Facebook to communicate to my top customers and buyers.  I am taking them back!  I am doing this by transferring them all to my email list.  I use mailchimp but there are others out there you can choose from. (Don’t get me wrong I will still use Facebook but I am taking as much control as I can before any more changes come my way.)

Here is the catch!  You cannot randomly add people to your list.   They have to opt in (by law).  So this poses the question how do you offer an incentive for people to take a few minutes to visit a sign up form and complete it?

I regularly promote on my fb page that my email list followers get special coupons and offers and leave the link to sign up.  This week I am doing something extra special.  We will see how it works out.  I am offering a $100 shopping spree to one randomly selected person signed up for my, kangacoo designs, email list.  I posted it as you see below and paid $30 to promote it.

OK here is your chance! Sign up for our email list for a chance to win a $100 shopping spree for our spring line! That’s it so simple! One winner will be chosen next week at random from our email subscriber list. Already signed up? You are already entered! 🙂 Sign up here: http://eepurl.com/l5On9

Right now I have 778 email list subscribers.  I will run this offer for 1 week and will update you if the $100 gc was worth it.  🙂

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Filed under facebook, marketing, what I know about...

That other business is driving me mad!

When I was a little girl my parents told me I see the world through rose colored glasses.  I resented them for this.  Not because I thought it was bad but because they said it with contempt as if it was a set back to have a rosy outlook on life.  Today at 34 I still prescribe to the same colored glasses.  I still believe the world is smaller than we think and that all people have a common thread and that we actually can get along.  It is that common thread that brought me to write this blog.

I believe in the power of connecting with others.  I believe in the healing power of relating to others and realizing there are many others on a  path such as your facing the same struggles.  I believe by being vulnerable and sharing these struggles we become closer and learn to “get along”.  Now isn’t that rosy?

What does that have to do with fashion you ask?  Well it has more to do with business.  A successful business knows how to connect with it’s customers, suppliers and peers.  If you want to be successful you have to be willing to reach out to others.  You have to be honest and forthcoming.  You have to strive to see the positive in others.

And I do.  More times than not the business owners I talk to are genuine and nice.  They don’t deliberately copy each other, they don’t conspire to bring down another business, they don’t badmouth others to build themselves up.  Most business are just trying to survive and as a result they make choices to put their business first.  Now I said my glasses are rose colored not that I am blind.  There are some bad apples out there but I choose not to focus on them.  You should not focus on them either.  Why?  Because you are then taking away from your true focus.  Being a successful business with a good reputation.

So in case today you are feeling down about what another business is or isn’t doing that may be effecting your business I want to give you 5 things to focus on to benefit your business instead.

1.  Share some of your favorite product photos with your fan/customer base.  Whenever I do this it generates sales.

2. Post a survey to help you come up with your next product.  For example, “I am going to make these top selling dresses in another color.  What color would you like to see?”

3.  Run a sale.  Inventory is never a good thing.  Get rid of it by running a sale and free up space to create new product.

4.  Email your wholesale or retail clients to thank them for their business and offer them an exclusive coupon code to use this month.

5.  Reach out to a fellow business owner and do a cross promotion giveaway or photo collaboration.

Now aren’t those better things to focus on than worrying about that other business giving you the blues?

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It’s not who you know, it’s how you connect

I often get emails about how I get opportunities to show my line on the runway, or how I found showroom reps, or how I get opportunities to dress or do fundraisers with celebs like Gordana Gehlhausen from Project Runway.  The truth is I have not purposely seeked out any of this.  I connected my way to it.

I say that with a huge humble heart as I appreciate every opportunity that comes my way.  And that’s just it.  I have the optimism to see the potential in every connection.  And not just the potential to benefit me, I also strive to help others as much as I can.  Cheesy as it is, I believe in paying it forward and it has come back to me ten fold.  It’s why I started this blog.

So how have my connections worked and how can you use the same strategy?   So nice of you to ask I was just about to tell you.  🙂  Below are some of my connection paths and following that are the top 5 ways you can better connect for your business:

Showroom Rep:  A rep contacted me through Etsy, great timing as I was online at that time researching how to find and approach a rep.  I didn’t sign with her room but I did get an introduction to another showroom that I did sign with in LA.  My LA rep told a Chicago rep about my line and that’s how I met that rep.  My LA rep dropped me for a larger line but introduced me to a new rep that now reps me in LA, Dallas and soon Atlanta.  My newest rep is rocking sales!

Runway Opportunities:  A local designer, Feanna of Kait Emerson Designs ,I met by discovering her on Etsy and stalking her at trade shows became my friend and introduced me to a local fashion non-profit OCFA.  I showcased my line twice during OCFA fashion week.  I will soon be on the runway in TX for the roll out of  Vivica Fox’s new hair product line.  I gained that opportunity through a girl I had model a swimsuit for me last year.  Other opportunities have come my way but they have required a high fee so I bowed out.

Dressing Aubrey Anderson-Emmons for the Red Carpet:  Aubrey’s Agent Carlyne is the mother of the gal who MC’d for Orange County Fashion Week.  She wanted a designer that was just starting out to dress Aubrey.  She wanted to give someone the opportunity.  Since she saw my clothes on the runway, she picked me.

Celeb Fundraiser:  Carlyne once again invited me to show my line along side Project Runway’s Gordana Gehlhausen and Michael Costello.  She knew I need publicity for my clothes and she knew I had a heart for Charity.  I paid this forward by inviting my readers to donate to the silent auction part of the event.

OK so enough about me for now but I just wanted to give you an idea of how things have come together for me.  Now I will tell you 5 ways to make better connections that will benefit your business:

1.  Say YES!:  I cannot tell you the importance of this.  I rarely ever say no.  It doesn’t matter how busy I am or how much I may dread it, if it involves an opportunity to get my business name out there I do it!  I donate, I promote others, I give advice, I just do it! (pretty sure that’s a Nike copyright so I better state that.  Go Nike!)

2.  Be a Social Butterfly:  You need to meet people to make things happen.  Go to industry or networking events and actually hand out your card.  Don’t sit down, don’t bring a friend as a crutch.  Go meet someone and see what your connection is.

3.  Facilitate 5 a day:  I make it a point to connect with at least 5 people a day online.  Whether it’s a new page on fb, messaging new fans, emailing customers or clients, or emailing people I met at networking events.  Connect with 5 people a day and see what happens.  Emailing people back does not count.  5 connections that you facilitate.

4.  Scratch Some Facebook Backs!:  I have a lot of online “friends” and “likers” with businesses and I make it a point to repost their posts or send people to their page.  The ones that understand connections return the favor.  The ones that don’t-I stop promoting.  Don’t waste time on dead-end connections.

5.  Give it Away!:  I know it’s costly but I have earned at least 60% of my fans through Facebook giveaways and those fans are now my customers.  I gift to celebs, I donate for runway shows and charity events.  As long as it is an opportunity to get your brand seen do it!

 

 

 

 

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Social Media That Works For Me

So if you follow my Facebook page you saw the teaser that I would post about social media and what works for me and what doesn’t. So here is my inside scoop…

I am sure you have asked yourself many of these questions.  In a sea of social media to get lost in where do I start?  With the daily emails and Facebook requests to participate in a giveaway or sponsorship which do I choose?  Do paid advertisements work?  What if I have no money how do I get my name out?  Well here are my dos and don’ts.

GIVEAWAYS

DO:  Do them.  But only participate in giveaways hosted by pages with a lot of fans and with requirements to like all pages participating in the giveaway.  Promote other pages that are participating with tag links on your page.  The idea is to cross promote your fan bases.

DON’T:  Giveaway a one of a kind item.  Consider this an advertisement.  Give away an item others can come and buy.

 

SPONSORSHIPS/DONATIONS

DO:  Support causes that are important to you within the circle of people you know.

DON’T:  Have a bleeding heart for every cause out there.  Many of them are scams.

 

PAID ADVERTISEMENTS

DO: Ask what the readership/reach of the publication is before purchasing.  Understand that advertisements are more about branding than bringing in actual sales.  You may not make your money back.

DON’T:  Pay more than you can afford.  If you are a small business and the ad is over $50 I say wait.  There are many free ways to grow your audience until you can afford print ads in recognizable magazines.

 

PROMOTING YOURSELF ON FACEBOOK

DO:  Align yourself with people you know and trust that create a quality product.  Cross promote in this circle of friends.  Reach out to fan other pages you honestly like and build relationships to cross promote.  Join pages that are in the business of building fan bases.  I like Forty Toes Photography and The Craft Show.

DON’T:  Go to pages and leave a link to your page to fish for fans.  It’s annoying.

 

PROMOTING OTHERS ON FACEBOOK (which promotes yourself)

DO:  Give credit where credit is due.  If another business helped you out publicly thank them with a tag to their page.  If another business does or creates something fabulous promote them on your page.  They will return the favor down the line (hopefully).

DON’T:  Promote anyone and everyone who will promote you.  If you promote every page out there without knowing the quality of their product or what they stand for your fan base will not be able to trust you or your judgement.  Do not put your stamp of approval on a brand you are not familiar with.

COLLABORATE!

DO: Gather a group of 4-5 vendors that create complimentary products and do a photo shoot.  Promote each others products and encourage your fans to buy the ensemble and go like the other pages.

DON’T There are no don’ts.  Collabs have been a cornerstone of building my business and fan base.

 

DO:  Get on out there and virtually meet people!  Growing a small business is all about networking!

DON’T:  Forget there are real live in the flesh people to promote your product to.  Don’t spend all your time online.

 

 

 

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