A HUGE CHANGE: Selling Wholesale Direct

I am currently undergoing one of those segments in my life I love best.  A transformation period.  I have my cycles in life and they go something like this:

Curiosity, Learning, Implementing, Teaching, Understanding, Transformation, Curiosity, Learning….

I will forever be a teacher at heart, which is why I started this blog.  But I am not a traditional classroom teacher (though I have done that).  I really try to absorb the most I can out of life and extend my findings to others.  I learn with all my being, not just my brain but with my emotions and my intuition and then I share.  I think it is the socially responsible thing to do.  As a teacher I am also a life student.  Those that love to teach, love to learn.  They have curious minds and open hearts.  I have also started this blog because of what I can learn from you.  I really enjoy my interactions with my fellow designers.

Back to my transformation.  I have soaked up a lot in the last 2 years of working with showrooms to get my line seen on a wholesale level.  It has been to say the least a BIG learning experience for me.  It has consumed me in trying to learn and keep up.  It has soaked up my time and hindered my happiness.  It has led me to new level of understanding about myself and to make a HUGE decision.

I have come to understand that I feel so consumed by wholesale because it came at me too fast.  Because I was struggling to keep up on a path that I was still learning I was drawn away from my true identity as a designer and my heart’s passion, other people.  Because I was learning as I went I made a lot of mistakes that costed me time and money.  I understand that I wouldn’t change a thing about my path because it has brought me to where I am.

THE HUGE CHANGE  Last week I decided I would no longer carry my line in my showrooms.  I am taking the wholesale sales responsibilities back and in that allowing myself to design the way I want to design.  As I implement my new design cycles I will share them with you all.  But know this.  I feel in control again.  I feel empowered.  I feel that my loyal wholesale customers will have no problem with this and I feel new customers can be reached and will be excited about the new way I plan to sell to them.

It is transformation time which means I will be doing a lot about learning and sharing with you.  If you are in a position of wanting to sell wholesale but are doing it on your own with no showroom representation, stay with me.  You are going to learn a lot.

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Filed under Business Planning, fashion, marketing, Resources, sales

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